










logo mark process

logo mark process

inside of boxes

vinyl cutting

vinyl cutting


crochet process

crochet process

packaging

sketching

sketching

sketching

my senior capstone project, 'little guy' is an idea for a crocheted plushy brand, made for everyone, especially collectors and lovers of cute things. little guy is not only a branding and packaging project, but also a passion project. during the making of this capstone, i was able to re-connect with my inner child after primarily creating corporate, more sophisticated and “by the book” graphic design throughout my college career. my design process consists of a lot of doodles and scrap pieces of paper. with this project, I was also able to better my crochet skills (since i had only first tried this medium around a year ago) and dive deeper into exploring logo and package design. I was also able to screen print and use a vinyl cutter for the first time, which I learned a lot from. while brainstorming ideas, I was afraid to do something that has already been done, but I knew this project would bring me joy and I could crochet my own pattern from scratch so I stuck with it. I knew i could make little guy something of my own. i'm happy and grateful I was able to share who I am through my capstone! here is my the brand I created, my process, and the final exhibition set up.